Fashion Photography is a rotation in time as styles continually ebb and flow with popular opinion. Typically, if you purchase a magazine from five years ago the fashion will seem outdated; but if you acquire a fashion magazine from ten to fifteen years ago, the styles are often remarkably similar to the fashion of today. Contemporary Fashion Photographers work extensively to make style exciting, taking elements of the old ways of doing things and combining them with modern ideas. This way, although a trend may look like something from many years ago, it's still brand new.

Fashion is perpetually in flux; and as a result, many Fashion Photographers create new styles by watching the trends in Editorial Fashion Photography. Therefore, the Fashion Photographer who stands out from the crowd is the one who can accurately predict the rising trends and continually capture striking photographs, the one who isn't afraid to introduce original ideas, or to be innovative.

Fashion Photography exists as a platform for designers to sell their product; and because of this function it is ultimately a creative medium. Therefore, the Fashion Photographer must have a vigilant eye for detail, he must understand the ideas of contemporary Beauty, and know how to adjust lighting to augment the features of the subject. In addition to all this, he must be a story teller. The Fashion Photographer must take the ideas of the client and transfer this to the images in a way that is universally understandable.

Ken Jones is an artist with a refreshingly unique perspective, a fact evidenced by the diversity of his work. Although elements represented in contemporary editorials may be present in his photographs, his images continue to exhibit distinctive characteristics. This is accomplished by the introduction of movement into still photographs through the usage of shadows and highlights. In addition to these technical enhancements, a Fashion Photographer must be able draw emotion from models by challenging them and communicating to them during shoots, and these elicited reactions allow for the capturing of special moments and the creation of quality images.

When looking for a Professional Fashion Photographer in New York City, you don't need to go any further. With more the 25 years in the field, Ken Jones is a specialist in Fashion Photography. He shoots Garments for Showrooms, Fashion Look Books, Magazine Editorials, Web Fashion Magazines, and Advertisements for Retail Clothing Sellers, Shoe Manufacturers, Catalogs and much more.